Apple Inc has started a program in Shanghai to help Chinese developers create apps as part of the iPhone maker’s efforts to build out its services business in one of its most critical overseas markets.
The program, or accelerator, will hold lectures, workshops and networking sessions for developers regularly, the company said in a statement on Tuesday. More than 2.5 million developers for Apple’s platforms are from greater China, a region that includes Taiwan, Hong Kong, and mainland China.
Apple has two main problems to solve in China to bolster revenues: Build more iPhones and raise services. The developer training program won’t help with the first, but it will definitely help with the second, as App Store revenue is booked under services.