The first ad is called “Nap”. It’s subtle. The takeaway for me was mostly about attention detection, the requirement that you make eye contact to trigger your iPhone’s Face ID approval. Even a squint will do.
The second ad is called “Face ID is even more secure than Touch ID”. Interesting that Apple would make that pitch, specifically call out Face ID as more secure. Is the idea here to prod resisters to buy a newer generation iPhone, to cast Touch ID as “old tech”?