South China Morning Post:

“There is a calling from my heart that I need to show support for Chinese brands, especially in the trade war climate,” said the manager at one of China’s largest solar module manufacturers. When the time finally came to retire his three-year-old iPhone 7 earlier this month, Wang went with a Huawei P30.

This is a terrible situation for Apple. Their efforts at building good will and a positive brand message in China are being undone by the Huawei ban.

My worry is, even if the ban ends tomorrow, it will take Apple years to undo the brand damage.