Apple announces all-new Apple TV app


The all-new Apple TV app, which brings together all the ways to watch TV into one app, is available starting today in over 100 countries across iPhone, iPad, Apple TV and select Samsung smart TVs.

With the free iOS 12.3 and tvOS 12.3 software update, customers around the world can now subscribe to Apple TV channels within the Apple TV app — paying for only the ones they want — and watch on demand directly in the app. In the US, Apple TV channels include popular services such as HBO, Starz, SHOWTIME, Smithsonian Channel, EPIX, Tastemade and new services like MTV Hits, with more to be added over time around the world.

Not to be confused with TV+, this new rev of the TV app was part of yesterday’s massive run of device updates.

My favorite part of the announcement:

Through Family Sharing, up to six family members can share subscriptions to Apple TV channels using just their Apple ID and password. Subscribers can watch and download shows and movies both online and offline, making the Apple TV app the first and only place where HBO subscribers can download movies and shows such as “Game of Thrones” for offline viewing.

If I use my Apple TV app to subscribe to all my services, everyone in my family gets those services too, all under a single sign-in. This is how we use Netflix now, though with Netflix, you have a max of four simultaneous logins, unlike Apple’s six.

The offline viewing option and up to six simultaneous users does make this attractive. Looking forward to learning what TV+ adds to the equation, and what pricing model Apple settles on.