Scorching new Beats By Dre, Powerbeats Pro ad

This ad is brilliant. The music, Beck’s Saw Lightning, is hot off the presses, released simultaneously with the ad. Wondering if it was a collaboration with the crew that pulled the video together.

Watch the ad (embedded below). Keep your eye on the head centering. Each athlete stays almost still, head centered in each vignette, while the camera spins and twirls with their actual motion. So well done.

And from this Panzer tweet:

Apple owning Beats is really good for them because it allows them to effectively sell these as “the Sports AirPods” without having to dilute the powerful, straightforward simplicity or recognizability of the AirPod brand.

Perfectly put.