Apple drops $99 Data Migration Fee for new Macs and repairs

Adam Engst, TidBITS:

Apple has dropped the $99 fee that it previously charged for migrating data from an old Mac to a newly purchased machine.

And, from Apple:

Beginning April 2, there will be no cost for Data Migrations with the purchase of a new Mac or Data Transfers with a repair.

I wonder what prompted this change. Happy to see this.