There’s no wrong way to inspire potential pet owners to adopt their next animal companion, rather than shop. But the more attention-grabbing method of spreading that message, the better.
To promote a recent pet adoption event, the Mumbai, India-based group World For All commissioned a visual campaign aimed at encouraging families to find a place in their lives for a needy animal — and what resulted couldn’t be more brilliant at doing just that.
These are amazing. Every pet I’ve ever had has been a rescue and I encourage everyone looking for a new best friend to check out their local shelters.