Netflix CEO Reed Hastings: He won’t be working with Apple when it launches its new video plans

Peter Kafka, Recode:

Apple is planning a big announcement to unveil its new video strategy next week, and there is a long list of unknowns about Apple’s plans. Now we know one thing: Netflix won’t be a part of them.


Netflix CEO Reed Hastings confirmed Monday that the company won’t be selling subscriptions to its video service through a hub that Apple plans on launching, similar to one that Amazon already uses to sell video subscription services like HBO and Showtime.


In 2016, for instance, when Apple launched a new “TV” app, designed to be a digital TV guide, Netflix never signed on. And late last year, Apple stopped selling subscriptions to its service via Apple’s store.

Will Apple lose because they won’t have Netflix on their hub? Will Netflix lose because they isolate themselves from the core of clustered services that consumers see most? Or is this much ado about nothing?

Six days until the event.