This is a charming ad. But it’s also a serious ad. Apple does a nice job of presenting the message with a spoonful of sugar.

From the writeup:

Your privacy matters. From encrypting your iMessage conversations, or not keeping a history of your routes in Maps, to limiting tracking across sites with Safari. iPhone is designed to protect your information.

I tweeted about Apple’s map route scrambling a few days ago.

And here’s the ad. For some odd reason, reminds me (just a tiny bit) of Apple’s “Unlock” Face ID ad, showing a student unlocking everything in her path.