Apple is forming a team of people with awards strategy experience. In January, it hired one such person from Walt Disney Co.’s television group. The iPhone maker is also seeking a high-level candidate to oversee the process, one of the people familiar with the situation said. The company could be in the running for Emmy awards as early as 2020, according to people familiar with the process.
Awards strategists arrange screenings and other publicity events for Hollywood insiders and others who vote on which movies and TV shows win awards. These promoters must work within strict guidelines while ensuring voters see the movies and even spend time with the actors and filmmakers.
No surprise there. But interesting to see how all this works. I am very excited to see Apple’s video efforts take form.