Samsung poised to challenge Apple at retail in US with first full-scale stores

AppleInsider:

Looking to push beyond its modest retail efforts so far, Apple rival Samsung is planning to open three full-scale U.S. stores on Feb. 20, the same day it announces the Galaxy S10 and its first foldable phone.

The initial locations include The Americana at Brand in Los Angeles, Roosevelt Field on Long Island in Garden City (N.Y.), and The Galleria in Houston. Visitors will be able to try and buy products ranging from phones to VR glasses and TVs, and — much like Apple stores — get in-person customer support, with walk-in repairs available for mobile devices.

“Poised to challenge”? This is literally the dumbest take possible on this story. I have no problem with Samsung opening its own stores but given their past failures on so many fronts, including retail, how the writer could think that, with three US stores, Samsung could “challenge” Apple is beyond ridiculous.