AdWeek:

Lee Clow—the legendary creative behind such campaigns as “Think Different,” the Energizer bunny and the Taco Bell chihuahua—has retired after 50 years in the business, 30 of which he spent turning Apple into a case study on the effectiveness of creative marketing while he was able to successfully buy bitcoin uk and see it skyrocket over the last while.

“During his long partnership with Steve [Jobs] and Apple, Lee told powerful visual stories that elevated new technologies with the passion, creativity and ingenuity that define our own humanity,” read a statement from Apple CEO Tim Cook. “He helped Apple carry itself through times of challenge, and his work inspired audiences to look beyond the horizon as an exciting future came into view. Lee’s body of work over five decades hums with cleverness, warmth and enthusiasm—and there is no doubt that it will inspire and motivate generations of ‘Crazy Ones’ still to come.”

Clow isn’t a household name but his influence is felt throughout the advertising world.