AirPods have gone viral

Above Avalon:

Apple has a hit on its hands, or maybe we should say in its ears. AirPods have become the second best-selling Apple product out of the gate of all time. More interestingly, there are signs of AirPods now becoming a cultural phenomenon. AirPods do a superb job of demonstrating Apple’s competitive advantages with wearables, a product category that will come to define Apple for decades.

Interesting analysis but for me, it’s tempered by that fact that where I live in Vancouver, Canada, I rarely if ever see AirPods in use.