Spotify: “The leading global podcast publisher with more shows than any other company”

Spotify, from their Gimlet acquisition press release:

That’s why we announced today the strategic acquisitions of two podcasting companies, Gimlet and Anchor. These companies serve two different, distinct roles in the industry. Gimlet is one of the best content creators in the world, with unique, celebrated podcast shows like Homecoming, which was recently adapted into a critically acclaimed show on Amazon Prime, and the internet culture hit Reply All. And Anchor has completely reimagined the path to audio creation, enabling creation for the next generation of podcasters worldwide — 15 billion hours of content on the platform during Q4.


With the addition of Gimlet and Anchor, Spotify will now become the leading global podcast publisher with more shows than any other company.

I’ve been following the Gimlet Media story since the very beginning of the company. Gimlet’s first podcast was a show called Startup, launched in September 2014, documenting the creation of a brand new company.

The earliest episodes were all about the typical growing pains of a brand new venture: Figuring out your core values, learning how to pitch investors, working through partnership agreements, and settling on a name.

Amazing to watch this story unfold. And, if Spotify’s claim is to be believed, this little venture has helped Spotify become the largest podcast publisher on the planet. This true?

No matter, a fascinating story. You can listen to the Startup Podcast here.