Your twitter feed is no doubt filled with discussion about Facebook and Google misusing Apple’s Enterprise Certificate system and Apple canceling those certificates.

Consider this small quote from Google’s official response to this situation:

The Screenwise Meter iOS app should not have operated under Apple’s developer enterprise program — this was a mistake, and we apologize.

“This was a mistake, and we apologize.” Such simple words to say. Facebook could easily have ended all this discussion with something similar.

Instead, they denied accountability, insisted that they did what anyone would do. They even sent out a company wide internal memo, just to make it clear to their employees that this was all a big misunderstanding.

TechCrunch, who was named in the memo, took the memo apart, brick-by-brick. Brilliantly.

Follow the headline link, read the Facebook memo and TechCrunch’s interstitial comments. There’s some real insight here.