The video embedded below was commissioned by Apple and shot entirely on an iPhone XS.

From the description:

American Samoa – ‘Football Island’ – produces athletes that are 56 times more likely to play in the NFL than Americans from anywhere else. Photographer and Director Steven Counts presents a portrait of Eddie Siaumau, a 17 – year old athlete who has just accepted a full ride scholarship to a D1 university.

And some of the gear used:

DJI Osmo Mobile 2, FiLMiC Pro, Joby GripTight PRO Video GP Stand, NiSi Smartphones Filter Kit

More and more commercial projects and mainstream movies are being filmed with the aid of, or entirely using iPhone.

We’ve certainly long passed the day where the majority of video is shot on smartphones. But are we far from a day where the majority of “paid” content (movies, TV shows, professional ads) is shot on a smartphone?