John Gruber deconstructs this Wall Street Journal article, titled Polaroid. Walkman. Palm Pilot. iPhone?. It’s a terrific read, especially useful given the linked article is behind a paywall.

Read John’s whole piece, it’s not that long. But from the wrap-up:

There will be major new products from Apple, someday, when they’re ready. There is no rush for them. If you’re worried about Apple’s near-future success, the key is their execution on their existing products. The Mac, iPhone, iPad, and Watch are all businesses that any company would kill for. Apple has all of them, and none of them are going anywhere. Apple needs to keep them insanely great where they already are, and raise them to insanely great where they aren’t.

This. So much this. I am such an Apple fan. I want that insanely great feeling to go back to being higher in the mix, more the rule than the rare jewel.