Apple’s growing ecosystem of devices and services is “probably underappreciated” by naysayers on Wall Street, CEO Tim Cook told CNBC in an interview Tuesday.
“In terms of the naysayer, I’ve heard this over and over again,” Cook said in an exclusive interview with Jim Cramer. “I’ve heard it in 2001, I’ve heard it in 2005, in ‘7, in ‘8, in ’10, in ’12 and ’13. You can probably find the same quotes from the same people over and over again.”
“I’m not defensive on it. This is America and you can say what you want,” Cook continued. “But … my honest opinion is that there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated.”
Many will, understandably, blow this off as Cook simply doing damage control – and he very well might be. But he’s also not wrong.