Sarah Perez, TechCrunch:
Earlier this year, Netflix was seen testing a bypass of iTunes billing across dozens of markets worldwide. As 2018 draws to a close, Netflix — the App Store’s top grossing app — has ditched the ability for new users to sign up and subscribe to the streaming service within its iOS app across all global markets. The change means Apple will miss out on hundreds of millions in App Store revenue per year — money it would have otherwise received by way of its standard cut of in-app transactions.
Before the change, Netflix on iOS was grossing an average of $2.4 million per day in 2018 — meaning Apple was making around $700,000 by doing nothing other than allowing Netflix to offer subscriptions in its app.
Interesting power dynamics at work here. Netflix seems to hold all the cards here. Not sure there’s anything Apple can do to bring that revenue back.