Apple now allows users to gift in-app purchases to friends and family

Apple tweaked their App Store review guidelines from:

Apps should not directly or indirectly enable gifting of in-app purchase content, features, or consumable items to others.


Apps may enable gifting of items that are eligible for in-app purchase to others. Such gifts may only be refunded to the original purchaser and may not be exchanged.

It’ll take time to see this, as apps need to implement the change, resubmit, then the updates need to propagate to the end users. But it’ll get there.

Seems a clear win for Apple. Gifting allows more money to flow through the ecosystem.