The rise of the recommendation site

Vox:

Consumer Reports has been subjecting everyday products to rigorous testing since 1936, but the past decade has seen a flurry of growth in the product review space, with the launch of publications like Wirecutter (2011), Best Products (2015), New York magazine’s the Strategist (2016), BuzzFeed Reviews (2018), and the Inventory (2018). Apart from the standalone sites, plenty of properties like The Verge (which, like Vox.com, is owned by Vox Media) have robust reviews programs. That’s not to mention the many, many individuals who review products on blogs and YouTube.

As ever more authorities enter the fray, the question is this: When everyone claims to have identified the “best” product in a category, who do you trust?

With all the fake/paid for reviews we are subjected to, it’s great to have a recommendation site you can trust.