djay for iOS adopts subscription model and free download

After more than 8 years as a paid-for app, djay for iOS is changing. With the latest release, we are now offering a single universal app as a free download which offers everything you need to DJ, along with an affordable new monthly Pro subscription service with power user features, video mixing, music production tools, and most importantly, unlimited access to a large library of audio loops, samples, FX, and visuals.

Changing your business model is always tricky, no matter what your app does. The company posted an extensive explanation on its web site that should answer most questions from customers, including the differences between the free and subscription-based app. I’ve always loved djay and the people behind the app, so I’ll be interested to see how this transition goes for them.