Demon underneath – John DeLorean and the invention of the future

The Outline:

At the time, no independent automaker has challenged GM and survived since Walter Chrysler in the 1920s. Just two years before DeLorean announces that he means to build a very safe high-performance car, a fast-talking ex-Subaru importer named Malcolm Bricklin is in the process of launching a very safe high-performance car which he names after himself.

While all this is happening, DeLorean is plotting his return to the car business and his revenge on General Motors.

The story of John DeLorean’s rise and fall is one of the most fascinating in American business.