Apple, a violent Israeli TV show, and the myth that Apple wants only family-friendly video

CNBC:

Apple is in advanced talks to buy rights to a gritty Israeli TV show called “Nevelot” (English translation: “Bastards”) and adapt it for the U.S., beating out bids from competitors including Showtime, FX and Amazon, according to several people with knowledge of the deal. The show’s plot involves two military veterans who go on a youth-focused killing spree because they believe today’s kids don’t understand the sacrifices of their generation.

And:

Apple’s heads of programming, Zach Van Amburg and Jamie Erlicht, who started in June, have been working overtime to dispel the myth that Apple is interested only in family-friendly material.

In general, Apple wants high-impact content based on things people have heard of, like books, franchises or ideas that have resonance, according to people who have spoken to the company.

Not clear that Apple will actually close on this deal and, if they do, whether Apple’s version of the show will retain the grittiness and violence of the original.

Hard to judge Apple’s true aims here until the new wave of shows actually hit the market.

Van Amburg and Erlicht, who were previously presidents of Sony Pictures Television, are highly respected in the entertainment industry. One of their biggest successes was bringing “Breaking Bad” and its showrunner Vince Gilligan to Sony.

The duo has made it very clear they are now looking for Apple’s version of the series, which revolved around an high school teacher turned meth dealer.

Apple brought this team on board. Hard to believe they would hamstring them, keep them from doing what they do best. Time will tell.