Spotify’s “2018 Wrapped”

Design Taxi:

Spotify has unveiled its end-of-year ‘Wrapped’ campaign that exposes its users’ quirky behaviors while revealing relatable listening habits. Spotify’s global head of consumer marketing June Sauvaget described the ‘Wrapped’ campaign as a true representation of its proposition to be a “platform for discovery.”

Other fun takeaways from the ‘Wrapped’ campaign include “3,754 Laurel playlists created vs. 1,059 Yanny playlists created” and how people are meditating to a “clam” playlist instead of a calm one.

Some of these playlists are hilarious and just make you want to listen to them.