Amazon misreads the room

Casey Newton:

There was always something distasteful about Amazon’s quest to find a home for its HQ2. Even when it seemed like it might be a fair fight, it was depressing to watch so many cities and towns prostrating themselves before a tech giant in hopes they would score a windfall of jobs and infrastructure investments.

Perhaps the furor over Amazon’s regional offices will blow over. But it’s hard not to feel today as if the company misread the room — overestimating the public’s appetite for a billion-dollar giveaway to one of the world’s biggest companies, and underestimating the public’s ability to raise hell on- and offline. Amazon may yet feel that pain, in the long run.

I have no dog in this hunt but I find it really interesting. Amazon is just playing the game the politicians have set up for them. And, if past is prologue, there will be no long-term damage to them over this.