Josh Holtsclaw:

The world of the Incredibles is very specific in its design, but also a little hard to define. Ralph Eggleston, the production designer always summed up the look of the Incredibles by saying “you know it when you see it.”

To get into developing artwork for the film, I did a deep dive into the first Incredibles. One thing I noticed is that while it is definitely mid century modern inspired, not every piece of mid century design would fit into the world of the Incredibles. I tried to get more specific about defining the look of the graphic art in the film.

Some of the most inspiring and useful sources of inspiration were the 1962 World’s Fair in Seattle and the 1964 World’s Fair in New York. The World’s Fairs were examples of futurist thinking from a mid century perspective. They took place in the 60’s, but were about a distant space age future which was perfectly in line with Brad’s vision for the world of the Incredibles.

The look of the Incredibles is very specific – seemingly familiar but not really.