Apple’s Jony Ive on the unpredictable consequences of innovation

Wired:

Ive, who was interviewed at the summit by Anna Wintour, the artistic director of Condé Nast and longtime editor of Vogue, talked about everything from Apple’s penchant for secrecy to the social and civic responsibilities of tech giants, which today possess not only powerful sway over the media landscape but a strong grip on the attentions of billions of people. In fact, Wintour’s opening question directly confronted Apple’s contribution to digital dependence. “First there were iPhones, and now there’s iPhone addiction,” said Wintour. “How do you feel about that? Is the world too connected?”

Ive—who, while known for being shy, is also notoriously loquacious—responded succinctly: “I think it’s good to be connected. I think the real question is what you do with that connection.”

Another interesting interview with Ive and I couldn’t agree with him more on the above. “Connection” isn’t bad in and of itself.