Analyst Horace Dediu tweeted out a chart of data compiled by Merrill Lynch Global Research on 32,523 smartphone users ranging from Apple, Blackberry, and Google to a series of global Android licensees: HTC, Huawei, Lenovo, LG, Motorola, Oppo, Samsung, Vivo, Xiaomi, and ZTE.
For each maker, the most popular choice among users for their next phone was another model from the same maker. Among iPhone buyers, that figure was 70 percent. For Samsung and Huawei users, 53 and 54 percent respectively planned to stick with their brand. Just 42 percent of Google owners planned to buy another one, while other brand owners expressed even less loyalty.
I know someone will point out the Apple stat of “90% customer satisfaction” but that is different from this “Intent to Buy”. Still, I would have guessed Apple was higher than the 70% shown here. Regardless, this is where Apple has a huge advantage and where they still have plenty of room to grow by taking share away from various Android manufacturers.