Business Standard:

Apple’s entertainment team must walk a line few in Hollywood would consider. Since Mr. Cook spiked “Vital Signs,” Apple has made clear, say producers and agents that it wants high-quality shows with stars and broad appeal, but it doesn’t want gratuitous sex, profanity or violence.

As a consumer-product company, Apple is especially exposed if content strikes a sour note, said Preston Beckman, a former NBC and Fox programming executive. For Netflix, the only risk is that people don’t subscribe, he said. “With Apple, you can say, ‘I’m going to punish them by not buying their phone or computer.’”

Apple has twice postponed the launch of its first slate of shows, moving it to March from late this year, agents and producers said. One leading producer with projects at Apple expects the date to be pushed back yet further.

I don’t think this is as big a problem for Apple as some make it out to be. After all, in theory, your “G” rated audience is going to be much bigger than your “R” rated audience. Apple wants to appeal to the broadest group of consumers it can – whether that be with iPhones or original content.