Uncrate:

To say pitching a new idea to (Steve Jobs) could be intimidating would be an understatement. Just ask Ken Kocienda. The software engineer and designer worked at Apple for over 15 years and during his time there brought several demos to the CEO, including the autocorrect touchscreen keyboard for the iPhone. In this interview, Kocienda describes exactly what it was like to pitch a prototype to Steve Jobs.

Kocienda is on a book tour to promote his book, “Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs” (affiliate link). From the interviews and excerpts I’ve read, it sounds fascinating.