Rani Molla, Recode:

If it feels like Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon.

Jump to the recode article and look at the sample images, especially that big search result for “cereal”. Amazon has long had sponsored ads, but this new move makes it that much harder to find genuine (not paid-for) results.

Amazon, squeezing out every penny.