Amazon reaches $1 trillion valuation

Amazon’s total market value passed $1 trillion on Tuesday, following Apple’s ascent into 13-digit territory at the beginning of August. Amazon and Apple now make up more than 8% of the entire value of the S&P 500, according to Howard Silverblatt, senior index analyst for S&P.

Amazon is, for the most part, a trusted brand by consumers. With its expansion into selling almost anything you can imagine, and the availability of quick shipping, many people will just default to shopping on Amazon these days. I don’t see that changing anytime soon.