Tim Cook’s Apple

Rene Ritchie, iMore:

Tim Cook wasn’t and isn’t a product person, not like Jobs. He didn’t dream up the next world-changing device. What he did was make those dreams a reality. Famously, he didn’t invent the iPad. He figured out how to make it for $500.

It would have been easy for Cook and his cool, steady Southern charm, to have continued as CEO much as he had as COO — running things by the numbers. But, even early on, Cook showed signs of something more.

Apple has never simply been a technology company. Jobs was clear on that: Apple stood at the intersection of technology and the liberal arts. Slowly, inexorably, Cook has added a third pillar to that foundation: Civil responsibillity,

Tim Cook has been in charge long enough now that he’s put his own stamp on the new, many orders of magnitude larger, version of Apple.

[UPDATE: OK, this is the new article. It shared a URL with an older article, so there was indeed some confusion. All should be good now.]