Gadgets360:

Netflix is not letting people sign up for its service via its app for iPhone and iPad. The Netflix iOS app also isn’t allowing people to log in with accounts where the subscription has lapsed and no credit or debit cards are linked to the Netflix account, Gadgets 360 has discovered. This means there is currently no way for users of iOS devices to pay for Netflix via the payment method saved on their Apple ID, unless they signed up to do so in the past.

Tricky situation. Netflix is choosing to keep the 30% Apple would normally take as a fee, and sacrifice the ability for users to sign up for accounts in iOS.

I just signed up for a new Netflix account in iOS Safari, so that still works. Presumably, Apple does not get 30% of that fee.

I’m guessing Apple will not kick Netflix off the iOS App Store. Existing subscriptions continue to be a cash cow for Apple and the availability of Netflix is politically important for iOS and Apple TV.

Will this set a precedent for other, Apple burdened subscription services? Interesting.

UPDATE: From this AppleInsider post:

Since Aug. 2, testing of the idea has been taking place in 33 countries, Netflix confirmed to TechCrunch. Some of the bigger test markets include Canada, France, Germany, Great Britain, India, Italy, Japan, and South Korea.

The company in fact said that it’s been testing since June, but began in just 10 countries. All new or resubscribing Android users have been unable to use Google Play for billing since May.

Apparently, you can still sign up for a new account in the US, but seems like this move is in the works. [H/T Mike Wuerthele]