Inc:

McDonald’s is giving away one McGold Cards away as part of a campaign to get people to download and use their McDonald’s mobile app. To enter you either download the app–or else just send the company an email, using the format we’ll show you below.

And:

A number of celebrities have claimed to have them, but it appears there may be only one true Gold Card that entitles the bearer to eat for free at McDonald’s anywhere in the world.

It’s owner: Bill Gates, who is the second-wealthiest person in the world, and who clearly can afford a Big Mac. Others apparently have gold cards issued by McDonald’s franchisees, which allow them to get free food but only at the restaurants owned by that franchisee.

The Gold Card giveaway is an odd marketing gimmick, but I suspect it will be effective. But what really pulled me in was the idea that Bill Gates has one.

I can’t help but wonder if Bill actually eats at McDonalds. I’ve heard that two more super-rich people do so: Warren Buffett and Larry Ellison both have a fondness for the Golden Arches. In fact, Warren Buffett is said to do a McDonalds drive through for breakfast every morning.

The mind reels.