Excerpt from upcoming “Inside Apple’s Design Process” book

This is a great intro from Benjamin Mayo, laying out the context of this excerpt from the upcoming book Inside Apple’s Design Process During the Golden Age of Steve Jobs, by Ken Kocienda.

This is Ken demoing one of the early iPhone keyboard candidates for Phil Schiller and then Tony Fadell. I found it a compelling read, a first person account from someone who was in the room, at least part of the time, as the new iPhone came into being.

On my must read list. The book ships September 4th. You can pre-order it on Amazon and iBooks.