Ex-Apple CEO Sculley: Tim Cook got Wall Street to fall in love with what Steve Jobs built

I love the title, well said, though that’s just a small part of a large, complex picture.

Two highlights:

“Steve Jobs created a loyalty with users that is unparalleled in the consumer technology world. What Tim Cook has done, he’s built a loyalty with shareholders,” Sculley said on “Squawk on the Street.”

And:

Whereas Jobs cultivated customer loyalty, based on incredible products, Cook used the Apple reputation to build a “brilliant business model,” Sculley said, adding that instead of inventing the best, new technology, Cook buys back stocks, hordes cash, and gives out dividends.

Read the article, watch the video.



4 thoughts on “Ex-Apple CEO Sculley: Tim Cook got Wall Street to fall in love with what Steve Jobs built”

  1. Scully, still dining out on Apple anecdotes.

    Makes me think of this line from The American President:
    “People want leadership. And in the absence of genuine leadership, they will listen to anyone who steps up to the microphone.”

    Never mind Scully was the man who helped neuter Steve Jobs at Apple, he’s now chosen to be the go-to, shameless, Apple pundit, they bring in to help celebrate Apple’s historic milestone.

  2. Better idea. Don’t read, don’t watch the video. Worst mistake Job’s ever made was thinking this guy was anything more than a sugar salesman.

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