I love the title, well said, though that’s just a small part of a large, complex picture.
“Steve Jobs created a loyalty with users that is unparalleled in the consumer technology world. What Tim Cook has done, he’s built a loyalty with shareholders,” Sculley said on “Squawk on the Street.”
Whereas Jobs cultivated customer loyalty, based on incredible products, Cook used the Apple reputation to build a “brilliant business model,” Sculley said, adding that instead of inventing the best, new technology, Cook buys back stocks, hordes cash, and gives out dividends.
Read the article, watch the video.