Vanity Fair:

1899, LeRoy, New York. My great-great-great-uncle, Orator Woodward, bent over a contract, signing his name to the purchase agreement for a new product: Jell-O. He paid $450, the modern day equivalent of $4,000, a sum that became one of the most profitable business deals in American history, responsible for the ubiquity of Jell-O, the super-wealth generations of my family would inherit, and the curse they came to believe accompanied it.

Not only did I not know about the Jell-O family curse, I didn’t even know there was a family involved in Jell-O.