Business Insider:

Outspoken entrepreneur Gary Vaynerchuk apparently did not like the way Apple marketed its reality show about apps, “Planet of the Apps.”

“I was on an Apple show, ‘Planet of the Apps,’ Gwyneth [Paltrow], Will[.i.am], Jessica Alba, and me. And Apple didn’t use me or Vayner to do the marketing, and did everything wrong. Apple!” he exclaimed, talking about his eponymous marketing company.

According to Vaynerchuk, one issue was that Apple messed up the marketing for the show — but he kept his mouth shut, despite the fact that marketing is his specialty.

This is just revisionist history. The problems with that show started long before Apple Marketing got involved. I’d argue it started with the hosts, Vaynerchuk included, and just snowballed from there. Face it, Gary – it was a bad TV show.