Samsung’s latest ad continues their tradition of focusing on iPhone, rather than on their own product, typically with a heaping helping of snark.

This ad, embedded below, is no different. The core statement is:

“So the ten doesn’t have the fastest download speeds”

That swipe at the iPhone X is based on this Samsung press release, with the headline New Data from Ookla Shows the Galaxy S9 and S9+ are the Fastest Phones Ever.

From the release:

The Samsung Galaxy S9 and S9+ are the fastest smartphones on the market, with download speeds that are up to 42% faster than the closest competitor’s newest devices, according to Ookla®, a leading mobile data speed analyst.

And from the fine print:

Analysis by Ookla® of Speedtest Intelligence® data for iPhone X/8/7 for Feb–April 2018 comparing mean download speeds weighted averages on major nationwide carriers’ 4G LTE network results.

Not sure how scientifically rigorous the comparisons are, but I definitely agree that Samsung has the snarkiest marketing, by far.