How today’s Apple has thrown out its old rulebook

Macworld:

…In the years following Jobs’s death (and the departure of some other Jobs-era executives), Apple has continued to evolve—and in many cases, it’s torn up the old rulebook. A lot of the changes strike me as being for the better. I feel like after Steve laid down the law in the late 1990s, some policies and decisions were never really reconsidered until the Tim Cook era got into full swing.

Here are just a few ways that today’s Apple has tossed out, or at least amended, the classic Apple rulebook.

I’ve made note of some of these changes on my own podcast but Snell writes about it better than I ever could. The PR moves are especially interesting. Snell says:

Today’s Apple PR, led by Steve Dowling, is much more creative in how it releases information into the world…

Not only are they more “creative” but, sans Jobs and Dowling’s predecessor, Apple PR is much more open than in the past. They still have a long way to go but throwing off Jobs’ yoke of absolute secrecy takes time.