HBO has an amazing, 17-year-long streak of getting the most Emmy Award nominations. But that streak is now busted, a sign of the changing times.
In this year’s nominations, announced last week, HBO got 108 awards, but Netflix got 112. In the streaming video space, that’s major news, a real changing of the guard.
When I first tweeted about this, I wondered when Apple would get their first non-technical award. Turns out, Apple has several awards/nominations in the bank already:
In 1998, Apple won the Emmy for Outstanding Commercial for their famous Think Different commercial, seen here. [H/T Angela Brett]
In 2014, Apple won an award for Outstanding Commercial for this terrific Christmas ad, called Misunderstood. [H/T A F Waller]
Apple underwrote the Emmy winning American Masters episode titled No Direction Home: Bob Dylan. [H/T Kirk McElhearn]
Apple’s Carpool Karaoke just received a nomination for Outstanding Short Form Variety Series. [H/T Eric Vitiello]
Know any others I missed? If so, please ping me with a link to the specifics and I’ll add it to the list.
I do think we’ll start to see more and more Apple nominations and wins as Apple projects start to make their way out of the pipeline. Will there come a day when Apple dethrones Netflix as the Emmy nominations champion? That possibility seem preposterous? Perhaps. But consider how deep Apple’s pockets are and how skilled a team they are putting in place.
I do think Apple has the potential to compete at the highest levels in this space. To me, it’s purely a matter of time.