The video embedded in this tweet shows the Brazilian soccer team on their journey, last month, to get to the World Cup. As you watch the video, keep your eye out for AirPods. They won’t be hard to spot, which is the point.
Vamos de trem para Liverpool com a #SeleçãoBrasileira! Assim foi a viagem da equipe ontem. #GigantesPorNatureza pic.twitter.com/tb1UrpxR4a
— CBF Futebol (@CBF_Futebol) June 2, 2018
There are many examples of this, no matter what team you follow. And, as I pointed out in this post, this is one of the few times that the inability to show a product logo (all logos from non-World Cup sponsors must be covered up) makes no difference at all to that product’s recognizability.
A real branding coup. [H/T Matt Abras]