Apple’s most strategic investment so far this year

Tech.pinions:

There has been a lot of speculation lately that Apple is getting ready to create some media bundle that would be under subscription. According to multiple sites, the idea would be to bundle all of their media properties under a special program that mirrors something like Amazon’s Prime services.

I have no direct knowledge that this will happen but if you read the tea leaves surrounding Apple’s various acquisitions and new media emphasis, it is not too hard to see this possibility.

With that in mind, their most strategic investment so far this year that could be related to this is Texture, the magazine subscription service that has close to 200 magazines in this service for $9.99 a month.

This is one of those things I find most fascinating about Apple – they make acquisitions and decisions that aren’t obvious in the moment but that play out in aggregate over time.