Hodinkee:

Parmigiani Fleurier has had a long-standing relationship with Bugatti, going all the way back to 2006, when the Type 370 watch – inspired by the Bugatti Veyron – was first introduced.

The Type 370 and Type 390 both employ very unconventional movement architecture in order to show the time in a very unconventional fashion.

I may just be an uncouth peasant but good God that is one butt ugly watch.