AdAge:

“Welcome Home,” Apple’s fanciful spot from TBWAMedia Arts Lab, and the “It’s a Tide Ad” Super Bowl campaign from Saatchi & Saatchi, took top honors at the Association of Independent Commercial Producers Show at the Musieum of Modern Art in New York City Thursday night.

Apple’s musical short film was directed by Spike Jonze from MJZ and features FKA Twigs as a forlorn office worker who finds her world literally expanded by a song by Anderson .Paak played on her Apple Home virtual assistant. The spot won in the Advertising Excellence/Single Commercial category.

“Apple Home virtual assistant”? It’s a speaker. Call it that. Regardless, congratulations to Apple on the award.