Ersatz free trials

Daniel Jalkut:

On Monday Apple announced that they are officially supporting so-called “free trials” for non-subscription apps. The reaction has been a breathless celebration that Apple has finally relented and given developers something we’ve been asking, no begging, for since the dawn of the App Store.

But what really changed? Not much. Apple announced no functional changes to the way the apps are categorized, how pricing is conveyed to customers, or how the physical transaction of downloading, trialing, and potentially purchasing an app takes place.

While many of us will be happy to have free trials available to us, as a developer, Jalkut still has some understandable concerns he hopes Apple will address.