Wired:

As Apple’s product manager of automation, he was tasked with finding new and clever ways to for users take tedious and repetitive tasks on the Mac—like organizing a bunch of files at once or resizing massive groups of photos—and write small bits of code to complete those tasks quickly.

“No, you’re wrong,” Soghoian told the notoriously brutal CEO. Jobs fired back: “And you are?”

“I’m Sal Soghoian, and you’re wrong. My technology is better than Windows.”

He was the first in the room to challenge Jobs on his accusations. To Soghoian, the CEO’s harsh words were a direct attack on his work. “I sort of saw it as ‘I might be this dog on my square yard of dirt, but I know every bit of that square yard and you’re stepping on my yard,” he says, “‘I’m gonna bite your leg.'”

Sal is an acknowledged legend in the Mac community for his work at Apple but I know him as a friend and a great guy to talk to. I spent a week with him trapped on a cruise ship and he was the only thing that made it tolerable.

After leaving/being forced out of Apple, he has started his own conference program called CMD-D: Masters of Automation Conference. Check it out if you are interested in that aspect of the Mac.