Does brand matter when buying a new camera?

Digital Camera World:

Anyone who makes their living writing about cameras will frequently be asked for buying advice, and, more often than not, the first question that’s put to them is: “shall I buy brand x or brand y?”

It’s a basic question that comes with the expectation of a basic answer, and because of that it can only be so useful. Without any indication of what skill level the photographer is current at or what they intend to photograph, and whether they want a lens that’s permanently embedded within the camera body or the option to change it for another, a straightforward vote for brand x or y will do little more than uncover any brand bias in the person whose opinion is being asked.

Any manufacturer currently producing cameras is making a camera that suits somebody out there.

I get this question all the time from beginners. My answer is, “It doesn’t matter. Buy a camera that fits your budget”. Every manufacturer has really good beginner cameras. Just buy one and learn how to shoot and what kind of photographer you are. Make your next camera more specific as to brand, lenses, features, etc.

The only time I specify a brand is when I ask, “Do you have a friend who is a pro and has lenses you can borrow? Then buy the brand she has.”